Strategic Creativity: Red Walls, Designer Necklaces & Triqui Presented by Linda Ford at the 2016 America’s Essential Hospitals Conference in Boston, MA
$25 million in debt. A poor hospital image. High donor mistrust. Donations to Natividad Medical Foundation (NMF) of $11/month. As Natividad Medical Center, Monterey County’s essential hospital located in “America’s Salad Bowl,” began a dramatic financial turnaround, its foundation hired a seasoned fundraising expert to tell Natividad’s story and lead a philanthropic turnaround. The turnaround
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